With interlinked careers in sales and marketing, design and printing, signage, sponsorship and event management, Tim Straford is a brand-builder in the true sense of the term. Over the past 20 years, he has established and run four successful businesses (three of them from scratch), managed multi-million-dollar corporate launches and fundraising events, and secured Australian and New Zealand distribution rights for two of the world’s leading golf brands.
From prominent billboards to intimate logos, Tim has managed marketing across the corporate spectrum – from major construction and automotive companies, to technology innovators, medical researchers, social enterprises and charitable foundations. He’s designed eye-catching shopfronts, produced brochures on complex technologies, built interactive websites, managed major product launches, and secured significant sponsorships – so he can support sales and marketing from any angle. He has also imported specialised sports equipment from the US and China, and set up distribution networks for several global brands, including Mizuno and Taylor Made. Through his current business, Xposure, Tim offers a ‘one stop shop’ for all forms of marketing, branding, printing and design – from billboards and brochures, to shop windows and social media campaigns.